When it comes to search engine optimization for local markets, according to our survey, the North West seems to be left behind. Companies struggled through the long-lasting recession and did not have time or money to set up a website that generates local leads for their business. Below you will find some important aspects of local SEO that can help your Wirral or Ellesmere Port company get more customers 24 hours a day, 7 days a week.
Simple Design and Navigation
You need a local company website that is user-friendly and can provide essential information for visitors. You need to feature your location, expertise, references, testimonials and services in a way that customers land on the page they are looking for as quickly as possible.
Search Engine Optimized Content
The content on the website should be written for visitors, not search engines. However, it is a bonus if your site comes up in search results for the queries your potential customers are using to check out services. Including the search terms will help your business to appear in search results, build reputation and gain more customers.
Social Media Integration
In the 21st Century it is important that customers can connect with the business the easiest way possible. This also means that you will need a Facebook account, a Twitter feed and a Linkedin, Google+ company page at least, Integrating these social media services in the website will help search engine rankings, as well as link building.
Google Places Registration
Registering your business on Google Places will help customers find you. On the other hand, it will create credibility to feature your physical location. Your business will come next to search results on the first page, even if it is not ranking in results.
Directory Links
While ten years ago people used printed copies of Yellow Pages to find local businesses, today SEO has taken over the role of these directories. Your site needs professionally created directory listings and links with customer reviews.
Mobile Optimization
If your site is not optimized for mobile devices, it will hurt your SEO and you will lose out on 35 percent of browsers who might be looking for your services.
Find out more about
Ellesmere Port SEO services and tips or contact a professional search engine optimization expert for advice.